How to license your innovation
If you have an innovative new product but don’t have the time and resources to bring it to market, licensing the rights to your intellectual property may be a relevant option. But there are some things you need to know in order to be successful. You need to be clear on exactly why a potential licensee should take on your product. What’s in it for them?
So, what should you include in your pitch deck?
Pitch decks can come in different forms, but the general objective is to provide a succinct, compelling overview of your project and outline the great opportunity it presents to potential investors. You use your pitch deck to get interest and get to the next meeting with investors.
Creating an app? Three key tech concepts you need to know
If you are creating an app there are many decisions you will need to make. These decisions will effect what you do now, and what you do in the future. There are three key tech concepts that you need to understand to enable you to make good decisions. These relate to your choice of which cloud service to use; the technology design and functionality of your app and the use of existing components. Find out more.
Protecting your creations: design rights or copyright?
Creators work across many fields from designing industrial products to clothes, homewares, shoes and handicrafts. Creators also develop music, films, podcasts, software and more. So how do you protect your creations and stop others from copying them?
How to avoid problems when borrowing money from family and friends
For many business owners wanting to start or grow a business, family and friends are the first port of call for funding. They are usually less demanding than banks, easier to access and more likely to support your ‘great’ business ideas. But there is a down-side. Start-up businesses are generally high risk and may take […]
What exactly is a social enterprise?
There are lots of social enterprises in Australia – over 20,000 and they employ over 300,000 people. But what actually is a social enterprise. Its not the same as a charity which is regulated by the Australian Charities and Not-for-profits Commission (ACNC) . So what is it?
Crowd funding? How to choose the right platform
Crowd funding can be a useful way to raise funds to develop or launch a new product. But there are many different types of crowd funders – so it is important to choose the one that is appropriate for the type of activity they you propose to undertake.
There are four basic types of crowd funders: rewards-based, peer to peer lending, donations and equity. So how do you decide which is the appropriate crowd funding platform for you. Our five questions can help you decide.
Do you “know” your market, or are you guessing?
Don’t underestimate the value of market research. It can save you time and money if you do it BEFORE you develop and launch your product. Don’t make the mistake of finding out TOO LATE that there isn’t a market for your product or service..
