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Writing a business book? Six tips to help you

The average self-published business book sells only 250 copies so how can you ensure that your effort in writing a book is worth it?

Firstly ask yourself why you want to write a book?  Do you have some specific expertise or knowledge to impart?  Is it part of a business strategy that aligns with other services that you provide?  Or is it simply another me-too book or a vanity exercise? If it’s the later – think again!

Six tips before you start writing:

  • Know your motivation and goal in writing a book; who your audience is likely to be; the format, layout and content you will include, and importantly, why people will read it.
  • Determine your publishing and distribution pathway e.g. self published or through a commercial publisher.
  • Ensure you have funds to cover your costs and include a budget for marketing if self publishing.
  • As a self publisher you will be responsible for creating the book and must decide whether you want an ebook, a print book, or a combination. You can lodge your book with Amazon   IngramSpark, or on other online sites.  Alternatively you can use a self publishing organisation to help you with the process.
  • To produce a professional book you may need an editor, ghost writer, designer, illustrator, etc.
  • If approaching a commercial publisher check their submission requirements or go through a literary agent.

Need more help?  Contact INNOVIC at (03) 8060 3504 or  We can also help to commercialise your new business idea.  Interstate clients welcome.  Zoom, telephone or face to face consultation available.



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