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Keep up to date with the latest in Australian Innovation News.

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Blog

Keep up to date with the latest in Australian Innovation News.

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Intellectual Property protection is NOT just for large businesses. Most businesses can benefit from some type of IP protection - whether it is a patent, trade mark, design registration or domain name. Failure to adequately protect your IP can result in loss of income, business failure and infringement of a third party's IP. So its important to find out the facts and debunk the myths.
Copyright is an automatic legal protection for creators of "original works of authorship". But copyright does NOT apply to materials that do NOT represent significant and unique authorship - such as ideas, processes, names, slogans and symbols. These may be covered by other types of intellectual properpty protection.
Is being first to market always an advantage? History tells us that whilst being the first mover CAN have some advantages, there are disadvantages too. In fact many first movers have been overtaken by late comers who offered a better, cheaper product or service. Think Motorola, IBM and some of the early search engines that have been eclipsed by Google. The message is clear - you don't always have to be the first to be successful.

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