About Us
INNOVIC will help you to establish and execute a suitable start-up commercialisation plan. We’ll advise on the best way to optimise the position of your product or technology on the market, ready for launch.
About Us
INNOVIC will help you to establish and execute a suitable start-up commercialisation plan. We’ll advise on the best way to optimise the position of your product or technology on the market, ready for launch.
We turn original ideas into viable products and help create new businesses of the future.
INNOVIC offers a wide range of practical services, free seminars and innovation resources to help your business idea, innovation or enterprise through all stages of commercialisation.
Background
INNOVIC (the Victorian Innovation Centre) was established in 1986 to assist innovators, entrepreneurs and small businesses turn ideas into commercially successful products and services.
Originally Victoria-focused, INNOVIC now supports clients throughout Australia. Over the past four decades, we have assisted thousands of founders and innovators navigate the journey from concept to market through practical commercialisation advice and hands-on support.
Our structured Discover → Develop → Commercialise framework helps innovators reduce risk and build viable businesses.
- 40 years supporting innovators
- Thousands of start-ups assisted
- Structured commercialisation framework
Chief Executive Officer
Richard Milne
Richard Milne is Chief Executive Officer of INNOVIC (the Victorian Innovation Centre), one of Australia’s longest-standing organisations dedicated to helping innovators and entrepreneurs turn ideas into successful businesses.
Richard was appointed CEO in 2024 after serving for 12 years as INNOVIC’s Director of Commercialisation, where he worked directly with hundreds of innovators, founders and SMEs across a broad range of industries. During this time, he has helped guide the development and commercialisation of new products, services and technologies through the complex journey from concept to market.
Richard’s expertise covers the full innovation pathway, including:
- Concept validation
- Feasibility assessment
- Intellectual property
- Product development and design
- Manufacturing
- Branding and packaging
- Digital development.
Through his work with INNOVIC, Richard is a strong advocate for structured commercialisation processes that reduce risk and improve the likelihood of start-up success.
His practical, hands-on approach and deep understanding of the innovation ecosystem make him a trusted adviser to innovators, entrepreneurs and small businesses seeking to bring new ideas to market.
10 Vital Questions Before You Start-Up
The INNOVIC Guide to Asking Good Questions During Your Start-Up Phase.
