Tesla – Let history be the judge – By Roger La Salle, CEO Matrix Thinking
We must be ahead of the curve? There can be no doubt that being first to market with a new initiative may demonstrate great leadership, but just how important is that, or perhaps more importantly, how risky is it? Innovation Defined I first coined my definition of innovation, “Change that Adds Va...
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Recognise this? Great product …. but no-one knows about it?
Recognise this? You have a brilliant product or service … but haven’t made many/any sales? Six innovative ways to get your new product or service noticed. Promote locally – via relevant local businesses, community groups and organisations, neighbourhood websites, local media, council news...
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Does a corporate want your new idea? See who does …
Does a corporate want your new product, service or solution? You may be surprised…. Many large companies now look to their customers, supply chains and the wider community to identify and help develop new products and services or to help them solve specific problems. The models may differ, but so...
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Export has never been easier – so how do you do it?
Eight steps to export … First, ensure that export is appropriate for your company and develop an export strategy to plan your overseas expansion. Research your proposed markets – identify the distributors, networks, advisors and others you will need to enable you to sell into your tar...
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Need $$$ to develop or grow your business? Five funding sources…
Are you looking for money to help develop or grow your new business idea? Top five funding sources for innovators: R&D Tax Incentive – you are eligible if your company is incorporated in Australia, has an ABN and you have conducted eligible R&D activities with notional deductions (...
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What’s the difference between ©, TM and (R)?
©, TM and (R) are commonly used abbreviations – but what do they mean? © is an abbreviation for copyright. Its automatic and there is no legal requirement to register it. Copyright gives the creator of an original literary, musical, film, screen or artistic work including computer softwar...
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What is Crowd-Sourced Equity Funding – and how can it help you?
What is Crowd-Sourced Equity Funding (CSEF) – and how can it help you? Crowd-Sourced Equiry Funding (CSEF) legislation recently passed the Senate. If you are an entrepreneur with an unlisted public company with less than $25m in assets and turnover, crowd-sourced equity funding is a way that you...
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Need a hand? Creative ways to find extra staff….
Need a hand? Creative ways to ease your workload and find extra staff. Outsourcing – use websites where you can find marketing people, book-keepers, designers, IT experts, copywriters etc. freelancer freelancer.com.au and upwork Volunteers University & College Students – contact student plac...
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How to find new business opportunities
The Year of the Rooster – How to find new business opportunities to crow about! You don’t need to be the smartest person in the room to find new business opportunities – but you DO need to be observant, curious and to ask questions: why? why not? Some tips. Look at various trends and ...
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Are you an entrepreneur? Some questions for you
Are you an entrepreneur? …an entrepreneur is a person who sets up a business or businesses, taking on financial risks in the hope of profit…” (Oxford dictionary) Many people dream of working for themselves but what does this actually involve: long hours, financial uncertainty, stress, multi-tas...
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