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So … What do you call your business?

How do you choose a business name? 

Firstly, ensure you understand the difference between a business name, a company name, a trading name and a trade mark.  Not sure?

Six tips to help you:

  • Consider the image and values you want your business to portray and what is unique about it.
  • Consider how a potential customer would search for the type of products or services that you provide.
  • Does your proposed business name describe what you do and is it meaningful to your customers?
  • Is it memorable, distinctive, easy to spell and not open to misinterpretation?
  • Does it align or work with your domain name, trademark, brand, etc?
  • Is it scalable? Ensure that the name won’t be a problem if you relocate, expand your products or services, or pivot into other areas.

 What next?  Check availability at ASIC.

Need help?  Contact INNOVIC on (03) 8060 3504 or


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