Are some people naturally innovative or can this skill be learned? Yes to both questions.

So how to you start innovating? Find an existing product or service and do it better – think taxis and Uber. Technology and collaboration are key tools for the innovator.

Innovate using predictable behaviour.  If you buy a new car – what is a predictable behaviour?  You will go for a drive.  So a car dealer could form a strategic partnership with hotels, resorts and restaurants within a 30 – 100km radius to offer the new car owner a special deal.

Want to know how to create the new products and businesses of the future and find the low hanging fruit?

Come along to the Port Phillip Opportunity Cafe on 25 February at the St. Kilda Town Hall.  Your chance to innovate the future.  www.innovic.com.au

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